What is Meta Verified

Hello and welcome, digital explorers!

Today, we’re navigating the vibrant seas of social media, heading straight towards an intriguing beacon – Meta Verification.

You’ve seen the blue verification badge, the little insignia that signals authenticity, but do you know what it truly means? Meta has launched this verification with the subscription for all users!

Whether you’re a thriving influencer, a brand establishing its digital footprint, or an everyday user curious about cyberspace, comprehending the concept of Meta Verification is a must.

In this blog, we’re set to unmask the mystery behind this sought-after symbol.

So, tighten your virtual seatbelts as we journey into the fascinating world of Meta Verified, where credibility meets online identity.

Let’s decode the blue check together!

What is Meta Verification on Social Platforms?

Meta Verification is a process that allows Instagram and other Meta-owned platforms to authenticate the identity of public figures, celebrities, and brands by granting them a blue verification badge next to their profile name.

This badge signifies that the platform has verified the account as genuine, helping users easily identify real accounts from fake profiles or fan pages.

The concept of Meta Verification has become increasingly important as the digital world continues to grow.

It provides an essential layer of security and authenticity, allowing users to trust that they are engaging with official profiles.

This, in turn, enhances credibility, making it particularly valuable for influencers, businesses, and public figures who rely on their online presence.

In an exciting move, Mark Zuckerberg recently confirmed via an Instagram Broadcasts post that Meta Verified is expanding to new regions, including India.

After successful rollouts in the U.S., Australia, New Zealand, and the U.K., Meta is now offering its paid verification service to all users in India, with Brazil slated to follow next.

Meta Verification isn’t just about authenticity; it’s also about visibility and recognition.

Verified users often enjoy better discoverability and higher engagement across the platform, making it a essential tool for those looking to stand out in the crowded social media landscape.

It’s truly a game-changer for anyone aiming to build trust and expand their digital presence.

Latest Buzz on Meta Verification Badge

Meta has announced that Indian users can now directly purchase a subscription on Instagram or Facebook.

The subscription for the meta verification badge is ₹699 on both IOS and Android platforms.

Meta also plans to introduce a web purchase option in the near future, offering a slightly lower cost at ₹599 per month.

In a second piece of news, Mark Zuckerberg revealed that Meta will respect the “legacy blue badge”.

This means that individuals or entities that were verified before the Meta Verified program’s launch will retain their verification status based on the original criteria.

This is a deviation from the strategy Twitter employed with its verification system, where the platform hoped to push legacy badge holders towards becoming paid subscribers by threatening to remove their badges.

However, this strategy wasn’t successful for Twitter.

The platform ended up modifying the badges to display the date a user was first verified, indirectly indicating who are legacy verified users and who are paid subscribers.

By preserving the “legacy blue badge”, Meta aims to differentiate itself from Twitter’s approach and seems to value continuity for its long-standing verified users.

How to Get Meta Verified?

Meta, the parent company of social media giants Facebook and Instagram, has introduced its Meta Verified subscription service to Indian users, allowing them to gain the verified blue checkmark and additional benefits.

This verification badge not only boosts authenticity but also provides enhanced visibility, making it especially useful for influencers, brands, and public figures looking to stand out on social media.

Indian users can now subscribe to Meta Verified directly through the Instagram or Facebook apps on their iOS or Android devices.

The service is available for a monthly subscription fee of ₹699, giving users the ability to elevate their profiles with a verified badge, proactive account protection, and access to priority support for account-related issues.

Looking ahead, Meta has announced plans to further expand its purchasing options.

In the coming months, users will have the ability to subscribe through a web browser, offering a more flexible way to access Meta Verified.

Notably, the web-based subscription offering will come at a slightly reduced monthly subscription of ₹599, giving users a more affordable option for verification.

This premium subscription plan aims to provide more flexibility and accessibility for Indian users to engage with Meta’s platforms, ensuring that they can unlock the benefits of verification and increased visibility, whether on mobile or desktop.

Can Everyone Get Meta Verified?

No, not everyone can get Meta Verified.

The verification process is deliberately selective, designed to ensure that only notable figures, public personalities, and established brands are eligible.

Meta (formerly Facebook) introduced this process to maintain authenticity on platforms like Instagram and Facebook, helping users distinguish legitimate accounts from potential impersonators or fan pages.

To qualify for Meta Verified, an account must meet certain criteria, including being authentic, unique, complete, and notable.

The account needs to represent a real person, brand, or entity, and should stand out as notable in its field. This typically includes public figures, celebrities, major brands, or anyone with a significant online presence.

The completeness of the account is also essential, meaning that it should have a profile photo, bio, and active presence.

While Meta allows users to submit requests for verification, approval is not guaranteed.

Several factors are taken into consideration during the review process, such as the account’s prominence, public interest, and the risk of impersonation.

Notable accounts that are seen as likely to be targets for impersonation or those that garner significant public attention are more likely to be approved.

Meta Verified is a prestigious mark of authenticity, it is not available to all users, but rather to those who meet the platform’s stringent criteria for public recognition and trustworthiness.

How Long Does Verification On Meta Take?

The time required to obtain Meta Verified can vary significantly, as there is no fixed timeline.

After submitting a verification request on Facebook or Instagram, responses may come anywhere from a few days to a few weeks.

This is because Meta reviews a high volume of requests and conducts thorough verification checks to ensure authenticity.

Meta does not provide an exact timeframe for verification, as it depends on factors such as the completeness of the application, the notability of the account, and the overall demand for verification at the time.

If your request is denied, Meta allows you to reapply for verification after 30 days, giving you another opportunity to meet the eligibility criteria.

Difference Between Verified and Meta Verified

Both “Verified” and “Meta Verified” refer to the process of confirming the authenticity of an account on Meta-owned platforms like Facebook and Instagram.

When an account is verified or Meta Verified, it receives a blue checkmark next to its name, signifying that the platform has confirmed it is the genuine presence of a public figure, celebrity, or notable brand.

This badge helps users distinguish official accounts from potential impersonators or fan pages.

However, there are distinctions between these two terms, primarily due to Meta’s rebranding.

Prior to 2021, “Verified” was the commonly used term, specifically referring to individual platform verifications on either Facebook or Instagram.

The verification process was platform-specific, and users would see the checkmark indicating authenticity within that particular social network.

Since Facebook’s parent company rebranded as Meta in 2021, the term “Meta Verified” has been introduced to reflect this change, encompassing verification across all Meta-owned platforms.

This broader term highlights that the verification is not just tied to a single platform, but applies to a unified, cross-platform system covering Facebook, Instagram, and other Meta services.

Meta Verified signifies that the account is authentic across the entire Meta ecosystem.

Despite the branding evolution, the verification process and criteria—authenticity, uniqueness, completeness, and notability—remain largely unchanged.

Whether referred to as Verified or Meta Verified, the goal is to maintain trust and clarity for users engaging with high-profile or notable creator profiles across Meta’s platforms.

Who is Eligible for Meta Verified?

Meta Verification is designed to authenticate high-profile individuals, brands, and organisations that are likely targets for impersonation attacks or have a large online audience.

The service aims for brand impersonation protection and to maintain the authenticity and trustworthiness of accounts across platforms like Facebook and Instagram.

Here are the primary categories eligible for Meta Verified:

Public Figures

Individual person who hold significant public presence, such as politicians, journalists, artists, athletes, and influencers, are prime candidates for verification.

These figures are often at risk of being impersonated or misunderstood, making Meta Verification essential for confirming their authenticity.

Public figures also tend to have a large following, increasing their need for a verified status to foster trust.

Celebrities

Actors, musicians, comedians, and other well-known personalities are frequently impersonated, which makes them eligible for Meta Verification.

The blue check badge helps fans and followers distinguish their official social profiles from fan pages or impersonators, ensuring a trusted and direct connection.

Brands and Businesses

Established companies or business owners, particularly those operating on a national or international scale, are eligible for Meta Verification.

Verification safeguards their identity theft and credibility, preventing other entities from creating fake profiles that could mislead consumers or damage the brand reputation.

Media Companies

News outlets and media organisations are eligible for Meta Verified to uphold their brand integrity and reputation.

Since maintaining trust with audiences is essential for these entities, Meta Verification ensures that readers can confidently engage with credible news sources.

Met Verified for Business

Meta Verification for businesses is a process that allows brands to authenticate their presence on platforms like Facebook and Instagram.

The Meta Verified badge, which is a blue checkmark next to the account name, helps users distinguish the real business accounts from potential fake accounts or fan pages.

Businesses that are well-known, in the public interest, and have a high likelihood of being impersonated are typically considered for the Meta Verification subscription feature.

Here are some subscription benefits of being Meta Verified for businesses:

• Establishes Authenticity: The blue check badge signifies that the business is authentic, increasing trust among followers and potential customers.
• Boosts Visibility: Verified accounts tend to appear more frequently in search results, increasing the visibility of the business on the platform.
• Prevents Business Impersonation: Verification makes it harder for imposters to mislead followers or potential customers, protecting the business’s reputation.

To apply for verification, a business must ensure its account is public, complete with a profile picture, and a bio.

The business then submits a verification request through the platform’s settings and provides appropriate identification, such as business utility bills, tax files, or articles of incorporation.

Meta Verification Cost in US, UK and India

The cost of Meta Verification monthly subscription service varies depending on the country and the platform used to subscribe, providing different pricing structures for web and mobile subscription bundles.

In the U.S., the base cost for Meta Verified is $11.99 per month for users subscribing through a web browser, while mobile users on iOS and Android platforms pay $14.99 per month.

This subscription payment difference reflects the additional fees associated with mobile app stores.

In the U.K., the price for Meta Verification is set at £9.99 per month for both Instagram and Facebook subscriptions, whether users choose to subscribe via mobile or the web.

This provides U.K. users with a straightforward and consistent pricing model, regardless of the device or platform used.

In India, Meta has introduced Meta Verification at a competitive price. Indian users can purchase the subscription directly through the Instagram or Facebook apps on both iOS and Android for ₹699 per month.

Additionally, Meta plans to introduce a more affordable web-based subscription plan in India. When this becomes available, users will be able to subscribe via the web for a reduced fee of ₹599 per month.

This pricing strategy is aimed at making the service accessible to users across different regions while accounting for local market conditions and platform-specific costs, ensuring flexibility and affordability for those looking to enhance their social media presence with Meta Verified.

What’s Next?

Meta Verification is a vital tool designed to establish the authenticity of high-profile individuals and brands on social media platforms owned by Meta, such as Facebook and Instagram.

Through this rigorous verification process, Meta aims to safeguard the credibility and reliability of the content shared on these platforms.

It protects both the verified entities and the users who follow them from potential impersonation scams.

With its recent expansion to new markets, including India, Meta continues to underline its commitment to providing a secure and trustworthy digital experience for users worldwide.

In digital evolution, the importance of such verification mechanisms like Meta Verified can only be expected to grow.

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