Authentication and Brand Protection Market

An important sector that focus on protecting brands against counterfeiting is the authentication and brand protection market.

The requirement of brand protection has grown critical for companies all around as the age of technology dawn on us.

This blog explores in great detail the brand protection market as well as key segments. We will also learn more about major players behind the market expansion.

Knowing the Market

The fast development in the field of information and communication technology landscape creates more need for the safe data distribution across companies.

Companies are increasingly turning to strong authentication and brand protection strategies to address the complex data security issues accompanying this data flow.

These methods encompass a range of solutions, from security printing, holograms, and de-metalised solutions to infrared, tamper seals, ultraviolet, DNA inks, and labels designed to combat counterfeiting. This is to ensure genuine manufacturers are supported.

The digital era has ushered in increased threats of product counterfeiting and forgery. This has made brand integration of authentication and brand protection systems even more important.

Moreover the rise in cyber-attacks aiming at business data emphasises even more the growing need of strengthened authentication and brand protection policies.

Companies are therefore focusing more on innovative digital technology to protect their operations as well as intellectual assets by means of greater resources.

Market Overview and Growth Projections

Forecasts indicate the worldwide market for authentication and brand protection market size will reach a worth of $6.68 billion by 2030.

Anticipated is this increase with a Compound Annual Growth Rate (CAGR) of 9% between 2022 & 2030.

Many market dynamics are driving this expansion. Prime drivers include an increase in counterfeit products as well as the need for brand protection in many different fields.

A comprehensive analysis of Europe’s market scene of industry trends in countries like France or the broader European region demonstrates a deliberate attempt by manufacturers to reduce counterfeiting threats.

The European medical sector is evolving rapidly. Yet, the presence of unauthorised manufacturers selling duplicate products poses challenges to the genuine medical device market.

Consequently, manufacturers are leaning towards a spectrum of authentication and brand protection solutions, including overt, covert, forensic, and digital methods.

Emphasising certain sector projects AlpVision launched the AlpVision COVID-19 project in November 2020.

The initiative seeks to assist pharmaceutical companies in protecting their anti-COVID-19 drugs from dangers of counterfeiters.

AlpVision provides these businesses with the tools they need to protect their anti-COVID-19 treatments as well as duplications of vaccinations.

In another development March 2019 saw WISeKey International Holding Limited incorporate post-quantum algorithms into cryptographic chips. Therefore it strengthens protection against any security breaches.

Merging WISeKey’s PKI & IoT systems with OpSec Security’s authentication solutions helped to accomplish this.

NFC-enabled phones let consumers can authenticate or validate product images on a blockchain ledger.

Notable Market Progressions

March 2023 – Expansion Move

Working with PeriShip Global LLC a subsidiary VerifyMe strategically acquired assets from Trust Codes Limited. This purchase intends to strengthen its product portfolios along with increase its geographical presence.

July 2021 – Expansion Strategy

Authentix made a significant move by acquiring Strategic IP Information Pte Ltd. This acquisition not only enriched its data security innovations by adding online anti-counterfeiting solutions and intellectual property rights solutions but also enhanced its service offerings to its brand protection clientele.

Global Brand Protection Solution Market Breakdown

Categorised by Type

• Overt
• Covert
• Forensic
• Digital

Based on Technology

• OVDs and Holograms
• Barcodes/Unique Codes
• Security Printing and Tamper-Proof Labels
• Security Inks & Coatings
• RFID
• Secure Memory/Authentication ICs
• Others

Application-wise Segmentation

• Clothing, Apparel, and Cosmetics
• Consumer Electronics
• Automotive
• Food & Beverages
• Medical
• Chemical
• Others

Geographical Distribution

North America

• The U.S.
• Canada
• Mexico

Europe

• France
• The UK
• Spain
• Germany
• Italy
• Russia
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• GCC
• North Africa
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America

This comprehensive breakdown provides a clear overview of the global Authentication and Brand Protection Market, highlighting its key segments and geographical distribution.

Authentication and Brand Protection Market Trends

Driven by many key factors influencing its development the authentication and brand protection business is changing fast.

Here is a closer view of the key trends influencing this market.

Driving Force: The Rise of Tracking Technologies

The rise of trace and track technologies is a significant market driver for the authentication and brand protection market.

These technologies help companies to keep an eye on their products all through the inventory management. Thereby it guarantees the authenticity.

Real-time tracking of products has become absolutely vital given the rising volume of counterfeit products available on the market.

This guarantees product authenticity as well as builds brand customer confidence. Demand for authentication and brand protection solutions could rise as more businesses embrace these technologies.

Hurdle: Shortcomings of Current Technologies

While there are several technologies available for authentication and brand protection, they come with their set of limitations.

Some of these advanced technologies could not be perfect. Hence there might be possible product security leaks. Others could not be scalable for significant operations or might be costly to apply.

For companies wishing to make investments in brand protection solutions and authentication these restrictions might provide a restriction.

It emphasises the importance of ongoing development in this subject in order to provide more ultimate solutions.

Potential: The Surge in Remote Verification Tools

The continuous worldwide epidemic has hastened the need for remote authentication solutions. As e-commerce as well as online transactions become more popular safe remote authentication methods are in more demand.

For businesses in the markets for authentication and brand protection this offers a major chance.

Whether they relate to online shopping or any other digital transaction solutions providing safe remote authentication will probably find more acceptance in the next years.

Market Challenges and Opportunities

The authentication and brand protection market faces a constant challenge from counterfeiters and fraudsters.

As technology evolves, so do the methods used by these malicious actors. They are continually coming up with new ways to replicate products, forge documents, and deceive consumers.

This constant evolution makes it challenging for businesses to stay ahead and protect their brands effectively. It emphasises the importance of continuous innovation and staying updated with the latest trends and technologies in the market.

However, this also presents an opportunity for market players to innovate and introduce advanced solutions to combat counterfeiting.

Key Industry Leaders

Key players in the authentication and brand protection realm encompass companies like Authentix, Brady, Authentic vision, DE LA RUE, Avery Dennison, WiseKey, Infineon, Centro Grafico, and Sunchemicals, among others.

To fortify their standing in the market, these firms have employed a blend of natural growth tactics and strategic moves, including introducing new products, engaging in acquisitions, and forming partnerships.

Key Trends in the Authentication and Brand Protection Market

Dominance of Overt Technology

By 2028, overt technology is projected to capture the lion’s share of the authentication and brand protection market. The rise in overt authentication solutions has birthed a plethora of technologies in this domain.

Overt technology, being more cost-effective than its covert or forensic counterparts, is anticipated to reign supreme in the coming years.

Its affordability and seamless integration into product packaging or labels without incurring significant additional costs make it a preferred choice for many brands.

QR Code’s Significant Market Share

Come 2023, QR Codes are set to experience a rapid growth trajectory.

Their ability to offer a user-friendly solution for product authentication, allowing consumers to swiftly ascertain product authenticity via smartphones, positions them favorably.

Their utility in tracking products throughout the supply chain aids brands in curbing counterfeiting or unauthorised sales.

The widespread accessibility of QR code scanning further boosts its adoption, marking it as a cost-efficient and scalable brand protection tool.

Pharmaceuticals: A Key Market Segment

The pharmaceutical sector is predicted to lead the authentication and brand protection market by 2028, both in terms of growth rate and market size.

The criticality of authentication in this sector stems from the risks counterfeit drugs pose to patient health and the potential damage to pharmaceutical brands’ reputations.

Implementing robust brand protection measures is imperative to protect intellectual property, adhere to regulations, prevent revenue loss, and thwart the spread of fake products.

By ensuring product genuineness, pharmaceutical companies can foster trust among healthcare professionals and patients, bolstering the industry’s credibility.

Moreover, the pharmaceutical industry’s regulatory compliance landscape mandates stringent safety, efficacy, and quality standards for drugs.

Brand protection aids companies in meeting these standards, underscoring their dedication to patient safety and regulatory adherence.

These factors are contributing to the authentication and brand protection market growth.

North America’s Market Leadership

In 2028, North America is slated to dominate the authentication and brand protection market.

The region’s prominence in the pharmaceutical and food & beverage sectors, coupled with the presence of key market players and a vast consumer base, propels its market leadership.

Investments in pioneering authentication and brand protection technologies further accentuate the region’s market position.

Regulatory measures aimed at curbing counterfeit activities further stimulate market growth in North America.

Asia-Pacific’s Rising Demand for Authentication and Brand Protection

Asia-Pacific (APAC) is poised for substantial growth in the demand for authentication and brand protection. This surge can be attributed to the region’s economic progression and the burgeoning manufacturing sector.

As the forecast period unfolds, sectors like pharmaceuticals, automotive, food & beverages, electronic components, and luxury items in APAC are anticipated to increasingly adopt verification and trade standard solutions.

The pharmaceutical sector, in particular, is set to experience rapid growth, especially in countries like China and India.

This is due to the unique demographic mix of both young and elderly populations. Additionally, swift urbanisation and the growth of other pivotal end-use industries are projected to positively influence the market’s trajectory during the forecast period.

The heightened consumer awareness among businesses about authentication and brand protection innovations, coupled with governmental regulations, is paving the way for these solutions.

For instance, in India, the Copyright Act of 1957 governs the rights and enforcement of copyrights, encompassing literary, dramatic, musical, and artistic works, as well as computer software, films, and sound recordings.

Furthermore, the prominence of US-manufactured products in various nations is noteworthy.

This has led to a growing emphasis on brand protection through product authentication. US-based equipment producers are investing significantly to ensure the authenticity of their offerings.

Authentication And Brand Protection Market Report Scope

Report Attribute	Details
Market size value in 2023	USD 3,392.6 million
Revenue forecast in 2030	USD 6.7 billion
Growth rate	CAGR of 10.1% from 2023 to 2030
Base year for estimation	2022
Historical data	2017 – 2021
Forecast period	2023 – 2030
Quantitative units	Revenue in USD million/billion and CAGR from 2023 to 2030
Report coverage	Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Market segmentation covered	Authentication mode, technology, application, region
Regional scope	North America; Europe; Asia Pacific; Latin America; MEA
Country scope	U.S.; Canada; U.K.; Germany; France; China; Japan; India; South Korea; Australia; Brazil; Mexico; KSA; UAE; South Africa
Key companies profiled	3M Company; AlpVision SA; Authentix Inc.; Avery Dennison Corporation; Centro Grafico dg S.p.A; De La Rue PLC; Eastman Kodak Company; Giesecke + Devrient GmbH.; Brady; Avery Dennison; Applied DNA Sciences Inc.
Customisation scope	Free report customisation (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customised purchase options to meet your exact research needs

This table provides a structured overview of the Authentication And Brand Protection Market Size Report Scope, detailing its key attributes and corresponding details.

Future Outlook

The future of the brand protection market looks promising.

With the increasing integration of technologies like blockchain and artificial intelligence, the market is set to witness revolutionary changes.

Moreover, as brands continue to globalise, the need for robust authentication and protection solutions will only intensify, ensuring sustained market growth.

What’s Next?

In today’s rapidly evolving digital landscape, the significance of brand protection solutions cannot be overstated, especially with the proliferation of online marketplaces.

The authentication and brand protection market has witnessed substantial expansion, driven by the increasing demand in pharmaceutical applications.

These applications underscore the critical need for protection products that ensure the authenticity and safety of medical products, safeguarding both consumers and manufacturers.

Regional markets play a pivotal role in this growth trajectory, with different areas showcasing varied adoption rates and strategies.

Market players, both prominent players and emerging entities, are continuously innovating and expanding their portfolios to cater to these diverse regional needs.

Their efforts are further bolstered by insights from industry experts, who provide valuable perspectives on current trends and future predictions.

The Impact and Global Analysis reports highlight the concerted efforts of protection market players in adapting to the dynamic market conditions and ensuring that brands remain secure in the face of growing counterfeiting challenges.

As the market continues its upward trend, collaboration between major companies, industry experts, and regional stakeholders will be paramount in shaping the future of the brand protection solutions market.

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