Do you know the cases of AliExpress copyright infringement?

In the booming age of e-commerce, where you can purchase practically anything with a click of a button, issues related to copyright infringement are more pertinent than ever before.

One such platform that stands under the spotlight is AliExpress, the global retail online marketplace under the Alibaba Group.

Given its expansive reach, and the vast number of sellers and buyers, ensuring copyright compliance is no small feat.

In this blog post, we’ll delve deep into the concept of ‘AliExpress copyright infringement.’

We aim to clarify what copyright infringement means in this context, how AliExpress handles such issues, and what measures are in place to protect intellectual property rights on the platform.

We’ll discuss the common misconceptions, shed light on the legal framework, and provide practical tips for both sellers and buyers to avoid falling foul of copyright laws.

AliExpress Intellectual Property Infringement

AliExpress, as part of the Alibaba Group, is an international e-commerce platform connecting sellers, mainly from China, with buyers around the globe.

Like any large marketplace, it faces issues related to intellectual property (IP) infringement.

This infringement can take several forms, including selling counterfeit goods, unauthorised use of branded logos, and misuse of copyrighted material.

AliExpress, however, takes these infringements seriously.

It complies with local and international IP laws and regulations and has established procedures to combat IP infringement.

Here are a few of the measures AliExpress has implemented:

Intellectual Property Protection Platform (IPP): Like its parent company Alibaba, AliExpress uses the IPP platform.

It allows rights holders to register their intellectual property, file complaints about potential infringements, and communicate with sellers who may be infringing on their rights.

Rapid Takedown Policy: Once a complaint is filed and substantiated, AliExpress follows a strict policy to quickly remove infringing listings.

Seller Penalties: Sellers found to be repeatedly infringing IP rights may face penalties, including having their accounts suspended or even terminated.

Buyer Protection: If AliExpress’ customers receive counterfeit products, there is a refund policy for the products. This is one of the buyer protection policies in the AliExpress.

Education: The platform also seeks to educate its sellers about IP rights and their importance, hoping to reduce unintentional violations.

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Is AliExpress Counterfeit Products a Trademark Infringement?

Yes, selling counterfeit products on AliExpress (or any other platform) is considered a form of trademark infringement.

A counterfeit product is an unauthorised imitation of a genuine item, often bearing the same or similar trademarks (such as logos, brand names, or distinctive designs) as the genuine product.

This can mislead consumers into believing that they are buying a genuine product, which is detrimental to the brand owner’s reputation and can lead to financial loss.

Trademark infringement happens when someone uses the service mark without the permission of the copyright owners.

If a person applies trademark without seeking permission from the owners, this might cause confusion and result in the trademark infringement.

When a seller lists or sells counterfeit items bearing a company’s trademark, they are essentially misleading customers and infringing upon the trademark rights of the original brand.

AliExpress is committed to the protection of intellectual property rights, including trademarks.

Sellers on AliExpress are required to abide by all relevant laws and regulations, which includes not selling counterfeit products.

There are several consequences in the AliExpress trademark infringement. This can result in terminating seller’s account and eliminating the product listings.

Submitting Complaints on AliExpress Platform

Submitting a complaint about a product or seller on AliExpress is a straightforward process.

However, the nature of your complaint would determine the exact steps to take. Here are two common scenarios:

1. Complaint about a product or a seller:

If you’ve had an issue with a product you’ve purchased or with a seller’s behavior, you should first try to resolve the dispute directly with the seller. Here’s how:

Log into your AliExpress account.
Go to “My Orders,” then locate the order in question.

Click “View Detail” or “Contact Seller” to initiate a conversation with the seller.

You can discuss your issue and see if it can be resolved directly.

If you can’t resolve your dispute with the seller, you can then open a dispute with AliExpress:

Find the order in “My Orders” and click “Open Dispute.”
Fill out the dispute form, providing as much detail as you can about the issue.

You can also attach evidence such as photos or screenshots to support your case.

AliExpress will review your dispute and may mediate between you and the seller to reach a resolution.

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2. Complaint about an Intellectual Property (IP) Infringement:

If you believe a seller on AliExpress is infringing on your intellectual property rights, you can use Alibaba’s Intellectual Property Protection (IPP) Platform to report this:

Visit Alibaba’s IPP Platform (
Register an account if you haven’t already.

Log into your account and click “Submit Complaints.”
Fill out the form providing details about the alleged infringement, including your intellectual property information and the offending listings on AliExpress.
Submit the form.

Alibaba’s team will review the complaint and take action, which may include removing the offending listings and sanctioning the seller.

Please note that this process may require evidence of your IP rights (like a trademark or copyright registration) and specific examples of the infringing listings.


In conclusion, the issue of copyright infringement on AliExpress is a significant one, given the vast number of sellers and the international nature of the platform.

However, AliExpress has taken substantial steps to mitigate this issue, aligning itself with both local and international IP laws and regulations.

By leveraging Alibaba’s robust Intellectual Property Protection (IPP) platform, they’ve implemented measures that allow rights holders to flag and challenge potential infringements swiftly and efficiently.

Actions like these underscore the seriousness with which AliExpress treats IP rights and the lengths they’re willing to go to preserve the integrity of their marketplace.

While challenges remain, the combined efforts of e-commerce platforms, rights holders, and conscientious consumers can lead to a more trustworthy and fair online shopping environment.

Frequently Asked Questions

How does AliExpress handle copyright infringement?

AliExpress employs a number of measures to deal with copyright infringement.

This includes Alibaba’s Intellectual Property Protection (IPP) platform that allows rights holders to register their intellectual property and file complaints about potential infringements.

When such a complaint is filed and substantiated, AliExpress follows a strict policy to quickly remove the infringing listings.

What happens to sellers who infringe on copyrights on AliExpress?

Sellers found infringing on copyrights may face penalties, including the removal of product listings and, in severe or repeat cases, suspension or termination of their accounts.

What should I do if I received a counterfeit product from AliExpress?

If you believe you’ve received a counterfeit item, you should first contact the seller to resolve the issue.

If this fails, you can open a dispute with AliExpress through your account under “My Orders.”

Provide as much detail as possible about the issue and attach any supporting evidence.

How can I avoid buying counterfeit items on AliExpress?

To avoid buying counterfeit items, you should always check the reputation of the seller, read product descriptions carefully, and review customer feedback and ratings.

Be cautious of deals that seem too good to be true, as they may be counterfeit. If you suspect an item is counterfeit, report it to AliExpress.