Deepfake: Meaning and Definition
What is Deepfake?
A deepfake is synthetic media — video, image, or audio — generated or manipulated by AI to depict real people saying or doing things they never said or did. Deepfakes are used to defame public figures, run financial scams (e.g. fake CEO voice calls authorising wire transfers), spread misinformation, and create non-consensual intimate imagery. Detection combines algorithmic analysis of synthetic artefacts with rapid takedown workflows, while platform reporting frameworks help limit viral spread before reputational and financial damage compounds.