Counterfeit Detection
& Takedowns

We find counterfeit listings and the sellers behind them on the marketplaces you choose, and file the complaints you approve. Test buys and on-ground action are available when needed.

Trusted by publishers, media, education and D2C brands

What our counterfeit protection service covers

From marketplace monitoring to test buys and raids, here is how we find counterfeits and act against the sellers behind them.

Marketplace Monitoring

Find counterfeit listings of your products on online marketplaces

Marketplaces such as Amazon, Flipkart, Meesho, IndiaMART and AliExpress host far too many sellers to check by hand.

On your plan's scan cycle, we monitor the marketplaces you choose and flag likely counterfeits using image matching, price checks and seller history.

Our analysts review each flag, and you confirm which listings are counterfeit, since you know your products best.

Fake Seller Tracking

Link fake listings to the sellers and networks behind them

Counterfeits are often sold through networks of seller accounts, so removing single listings rarely ends the problem.

We link seller profiles through shared details such as business names, addresses, phone numbers, product images and shipping origins.

The resulting seller map shows the repeat offenders to prioritise in marketplace complaints and, if you choose, in legal action through independent counsel.

Counterfeit Listing Takedowns

File marketplace complaints against counterfeit listings

Getting a counterfeit listing removed means filing a formal complaint with proof of your rights, and following it up with the marketplace.

We prepare and file these complaints for the listings you confirm. Where you are enrolled in a marketplace rights-owner programme, we file through it as your authorised agent.

Each marketplace decides on removal and sets its own timelines. Every complaint's status is in your dashboard.

Test Buy

Verify counterfeit products through controlled purchase and validation

Some listings can't be judged from photos alone, and a physical sample is needed.

We arrange test purchases from suspected sellers, document the order, payment and delivery, and pass the product to you or your nominated expert to confirm whether it is genuine.

A documented test buy supports marketplace complaints and any later legal proceedings.

Evidence Preservation

Capture evidence of listings and sellers before it disappears

Sellers often edit or delete listings once they are reported, so the evidence has to be captured first.

Evidence is captured with timestamps, URLs and chain-of-custody records to support marketplace complaints and legal proceedings.

Captures cover listings, seller profiles, prices and product photos, together with test-buy records and packaging samples where they exist.

Local Raids and Enforcements

Coordinate on-ground raids and seizure actions through local enforcement

When counterfeits come from a warehouse, factory or shop, online complaints alone may not stop them.

We work with independent counsel and investigators to locate the source and gather evidence. Raids are carried out by the police on a complaint, or by a court-appointed local commissioner in a civil case.

We coordinate the investigation, the evidence and the logistics around the action. Fees are quoted per matter and billed separately, and outcomes rest with the authorities and courts.

How counterfeit protection works

You confirm every listing, and each marketplace decides on removal.

  1. Share your products and sellers

    Your trademarks, product catalogue, prices and authorised sellers, a letter of authorisation, and any marketplace rights-owner programmes you are enrolled in.

  2. We monitor your chosen marketplaces

    On your plan's scan cycle, using image matching, price checks and seller history. First findings arrive within 7 working days.

  3. You confirm each listing

    You know your products best: nothing is reported until you confirm a listing is counterfeit or infringing. Test buys settle the unclear cases.

  4. We file marketplace complaints

    Through each marketplace's IP complaint process, or its rights-owner programme where you are enrolled, as your authorised agent.

  5. Track listings and sellers

    Each marketplace decides on removal and sets its own timelines. Every complaint's status is in your dashboard, and repeat sellers are linked into networks.

  6. Take it offline

    Evidence capture, test buys, and raids or legal action in India through independent counsel and the police; fees quoted per matter.

Trusted by Industry Leaders

Leading brands across media, education, and technology trust us to safeguard their digital assets and protect their reputation at scale.

  • Abwaab
  • Adda247
  • Baeldung
  • BeerBiceps
  • Classplus
  • Elsevier
  • Madapes
  • McGraw Hill
  • Rigi
  • SAIP
  • Sein Htay
  • SMC
  • SRMG
  • The Indian Express
  • The Times of India
  • Wiley

Dashboard Customized For You

A dashboard tailored to your plan, with your assets, alerts, every request's status and the insights from each scan, all in one place.

Client dashboard, Activity view: total links found, removed links, active links, notices sent, monthly takedown trends and a platform breakdown
Activity · sample data from one anti-⁠piracy client account
Client dashboard, Link Journey view: each identified link with its notice and status; link paths blurred
Link Journey · sample data from one anti-⁠piracy client account
Client dashboard, monthly piracy report for February 2026: links found, links removed, removal rate and average takedown time
Monthly report · sample data from one anti-⁠piracy client account
Client dashboard, Reports view: monthly reports from October 2025 to February 2026
Reports · sample data from one anti-⁠piracy client account

The team behind your counterfeit protection, in numbers

Bytescare monitors for piracy, impersonation, counterfeits and brand abuse on your plan’s scan cycle, and files the takedown notices you approve. Book a free call to see how it works for your content and brand.

  • 300+

    Businesses trust us to protect their digital assets and brands.

  • 30M+

    Takedown notices filed to protect our clients’ content.

  • 100K+

    Pieces of client content monitored on each plan’s scan cycle.

  • 100K+

    Infringing domains identified.

What our clients say

Feedback from clients who work with Bytescare.

Bytescare offers solutions to detect and control the piracy of your content from fraudulent websites and content pirates. Bytescare solutions are like watchmen of Digital News Publishers and we highly recommend their services

Sanjay Sindhwani The Indian Express

We have found the entire Bytescare team to be technically competent, enthusiastic, professional, easy to work with, and can clearly understand our business requirements and help us in the best possible manner.

Bhavook Khanna GeeksforGeeks

Bytescare provides end to end solutions right for our piracy problems. A great, dedicated and professional team, going the extra mile to curb Piracy, they are efficient and believe in the concept of protection of the content.

Nikhil Chauhan McGraw Hill

Counterfeit protection FAQs

Which marketplaces do you monitor for counterfeits?

The marketplaces you choose, such as Amazon, Flipkart, Meesho, IndiaMART, AliExpress or eBay, along with social shops on Instagram and Facebook. Monitoring runs on your plan's scan cycle, and first findings arrive within 7 working days.

How do you tell a counterfeit listing from a genuine one?

We flag likely counterfeits from signals such as prices far below yours, copied or edited product photos, sellers outside your authorised list and the seller's history. An analyst reviews each flag, and you confirm which listings are counterfeit; where photos aren't enough, a test buy settles it.

How long does it take to remove a counterfeit listing?

Each marketplace decides on removal and sets its own timelines. Every complaint's status is in your dashboard, and complaints that stall are followed up.

What is a test buy?

A test buy is a purchase from a suspected seller to get a physical sample. We document the order, payment and delivery, and pass the product to you or your nominated expert to confirm whether it is genuine. The documented purchase supports marketplace complaints and any legal action.

Can you stop counterfeit sellers from coming back?

No one can promise that, but it can be made harder. We link seller accounts into networks, so repeat offenders and their new listings are spotted and reported, and the worst cases can be escalated through independent counsel and the police.

Can you act against counterfeit warehouses or factories in India?

Yes, through independent counsel. Raids are carried out by the police on a complaint, or by a court-appointed local commissioner in a civil case. We coordinate the investigation, the evidence and the logistics; fees are quoted per matter and billed separately.

Do we need to be enrolled in Amazon Brand Registry?

No. Marketplaces accept complaints from rights owners and their authorised agents. Where you are enrolled in a marketplace rights-owner programme, we file through it as your authorised agent.

Counterfeit protection guides

Practical guides from the Bytescare blog.

Talk to us about counterfeits of your products

Tell us which marketplaces worry you. We'll show you how monitoring, test buys and complaints would work for your catalogue.